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Do your salespeople drop the price as soon as the buyer pushes?

Value Drive is the course we have run in the classroom for twenty years at more than 150 B2B companies. Online, at their own pace, on their real customers. And every exercise they hand in is corrected individually.

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€750 per person, excl. VAT · launch price until 31/12/2026 · 6-month access

4.93/5 customer satisfaction · 20 years of classroom training · 150+ B2B companies

Are you in HR, L&D or senior management? Request a proposal

customer satisfaction for Valorize Solutions training
4.93 / 5
B2B companies, in Belgium, France, the Netherlands and Luxembourg
150+
in the sales field
30 years

Telephone survey of a representative sample of clients, run by an independent auditor, July 2026. Not an average of end-of-session ratings.

They already trusted us

Your best salespeople don't defend their price. They make the value visible.

€48,000€43,200Price held
Buyer

It's too expensive.

I can make a gesture: 10% off.

You just walked away from value.

Compared to what? What does a line stoppage cost you?

PriceValue
How it works

Four steps, and a correction every time.

  1. The Value Drive module: the opening of a capsule, “Selling is not negotiating”, with its five steps.

    1You watch

    A short capsule, a few minutes long. Subtitled in your language.

  2. The Value Drive module: the objections radar workshop, with the objection to analyse and the five-dimension radar.

    2You do the exercise

    On one of your real customers or prospects, not on a textbook case.

  3. The Value Drive module: the coach's reply, with what you already hold, your tipping point and your next step.

    3You get the correction

    Individual, with the why, in the vocabulary of your industry.

  4. The Value Drive module: your notebook, with the capsules completed and the personalised summary.

    4You keep your notebook

    Your questions, your pitch, your numbers, your prepared objections.

What the participant wrote · CARE question, food industry

Are you satisfied with your current supplier?

What the coach sends back

Closed question, one-word answer, and you learn nothing about their line stoppages. Try: ‘When a batch is blocked at goods-in, what does it cost you, in hours and in penalties?’

A consequence question makes them talk about cost, not satisfaction.

Start Value Drive · €750 excl. VAT
The courses

Value Drive first, more to come.

  • Value Drive

    Sell the value before the price

    4 parts · 35 videos · 23 corrected exercises · 93 minutes of video, at your own pace

    • Question with CARE
    • Pitch with SIMAC
    • Quantify your value
    • Prepare objections and the close

    €750 per person, excl. VAT · launch price until 31/12/2026 · 6-month access

  • Sales for Non-Sales

    Coming soon

    Sell a little, without being in sales

    Short module · 3 to 4 h

    The same backbone, lighter, for the engineer or consultant who has to sell a little.

  • AI for Sales

    Coming soon

    What AI changes in a B2B sale

    Short module · 2 to 3 h

    The basics of AI, then what it concretely changes in a B2B sale.

The experience

A coach that corrects, a notebook you keep, a space of your own.

  • The coach

    It knows your industry. It corrects, it does not do the work for you. And it says when it is not sure.

  • The notebook

    A PDF with your name on it, at the end of the course: summary, answers, cases worked on. Something to show your boss.

  • Your space

    Pick up where you left off. Your progress, your exercises, your purchases.

  • Vincent FlamentFounder, trainer
  • Emerick PernotPlatform, product, AI
Vincent and the team

Twenty years in the classroom, and the desire to make it accessible.

We do not broadcast videos. We correct people, on their real customers. That is what I have done in the classroom for twenty years, and that is what Valorize UP does without the classroom.

Vincent Flament and Emerick Pernot

Our story

Testimonials

What our clients say about our classroom training.

A classroom session: the trainer launches a role-play exercise shown on the screen.
  • The program is helping our sales and marketing people to focus on the real value for our customers… Trainings are based on real cases.

    Vincent CoussementGeneral Manager, Worldline
  • The concepts of value based selling are extensive and applicable to all industries. Still, thanks to the approach that Vincent's team uses, they have been easily actionable.

    Yasmine BarazinSenior Sales Enablement Trainer, TheFork
  • We've been able to fine-tune our sales procedures and put more emphasis on the right deals… I still frequently ask the question to the team: What would Vincent do?

    Dean Van RaemdonckBusiness Manager, Engie Sun4Business
  • Vincent Flament is a highly skilled sales professional… We have truly revitalized our business, and our sales have literally skyrocketed.

    Jean-François DelaigleHead of Business Development, Sirris
  • This training is not your typical run-of-the-mill sales course… It has been a worthwhile investment for our organization.

    Ruben SuplyGeneral Manager, Axone Pharma
  • The impact was tangible: we strengthened the quality and structure of our pipeline… and built clearer value narratives throughout the sales cycle.

    Dimitri BarberaHead of Sales & International Development, Buybox

Excerpts from testimonials published by Valorize Solutions on valorizesolutions.com; some are translated.

Start Value Drive · €750 excl. VAT
Frequently asked questions

Before deciding.

How much does the Value Drive online course cost?

€750 excl. VAT per person at the launch price, until 31 December 2026, then €950 excl. VAT from 1 January 2027. From 5 to 9 licences: €600 excl. VAT per person at the launch price, until 31 December 2026, then €800 excl. VAT from 1 January 2027. From 10 licences: on quote. Access lasts 6 months. VAT is calculated at checkout and an invoice is emailed to you.

How do you get access after buying?

As soon as payment is confirmed, each registered person receives their personal access to Value Drive by email, and the buyer receives the invoice.

What language is the course in?

The videos are in English, with subtitles in the six languages of the site: French, English, Dutch, German, Spanish and Italian. The texts, exercises and corrections are in the language chosen when ordering, and the language can be changed at any time.

How long does the course take?

35 videos for 93 minutes in total, plus exercises you do whenever you want. You pick up where you left off, throughout your 6 months of access.

Do you need a platform or a training manager to follow it?

No. The course, the exercises, the correction and the notebook are provided. An email address and a browser are enough, on a computer, tablet or phone. Nothing to install, no tool to buy.

Change the conversation.

Your access opens as soon as payment is confirmed.

Value Drive · €750 per person, excl. VAT · launch price until 31/12/2026 · 6-month access

A question before you buy? Write to us

Or write directly to contact@valorizeup.com