Value Drive. Sell the value before the price.
Valorize Solutions' flagship course, delivered in the classroom at more than 150 B2B companies, now online. You work on your real customers, and every exercise is corrected individually.
- 4 parts
- 35 videos
- 23 corrected exercises
- 93 minutes of video, at your own pace
- Videos in English, with subtitles in six languages
Value Drive · €750 per person, excl. VAT · launch price until 31/12/2026 · 6-month access
BuyWhat Value Drive changes in your sales.
Conversations less focused on price
You learn to bring out the value before price becomes the main topic.
A customer who puts a number on the problem
The CARE method gives you the questions that lead customers to work out for themselves what the problem is costing them.
A solid proposal
The SIMAC method structures your proposal around what the customer has just told you.
Value in figures
Five techniques to turn a benefit into a euro figure the customer acknowledges.
Objections anticipated
You anticipate the objections specific to your offer and learn to close without giving way on price.
Lasting skills
A notebook, and exercises on your own customers, each corrected individually.
By the time price is the only topic, you are already late.
In complex sales, several decision-makers compare several offers. If the customer cannot see what your offer brings them, they compare what they can see: the price.
Value Drive brings online the course that Valorize Solutions has delivered in the classroom at more than 150 B2B companies.
It is not about memorising techniques: the exercises are built on your real customers and corrected by a coach.
Four skills, in the order a sale unfolds.
Question with CARE
Context, Analysis, Repercussions, Execution: get the customer talking about what it costs them.
Pitch with SIMAC
A pitch that holds up, built from what the customer has just said.
Quantify your value
Five techniques: total cost, downtime, poor quality, return on investment, revenue.
Objections and closing
Anticipate the objections your offer will raise, and close without giving ground on price.
Part by part.
Sell the value
5 capsules
Define what sets your offer apart and turn that value into numbers.
- Selling is not negotiating
- What is your value?
- Quantify your value
- Help your customer decide better
- Your value proposition
Understand your counterpart
3 capsules
Identify what to listen for to understand your customer's decision.
- The AXIOM case
- What great listeners do
- Two systems, one decision
Build the promise
3 capsules
Turn what the customer told you into a clear, credible, quantified proposal.
- The two cycles
- Question with CARE
- Structure the proposal with SIMAC
Engage the customer
4 capsules
Analyse objections, prepare the internal decision and agree on the next step.
- Introduce a sensitive question
- Analyse an objection
- Prepare the internal decision
- Secure the next commitment
Quiz and notebook at the end of each part.
A course built for practice, not just watching.
35 short videos
93 minutes of video in total, with subtitles in six languages.
23 exercises on your own customers
Most start from a real situation that you choose.
A coach that corrects
It corrects with your sector in mind, does not do the work for you and says when it is unsure.
A notebook
The key principles are added to it as you work through the parts.
4 parts, 15 capsules
They follow the stages of a sale, with a quiz at the end of each part.
At your own pace
Your personal access lasts 6 months.
A real exercise, and what the coach does with it.
What the participant wrote · CARE question, food industry
Are you satisfied with your current supplier?
What the coach sends back
Closed question, one-word answer, and you learn nothing about their line stoppages. Try: ‘When a batch is blocked at goods-in, what does it cost you, in hours and in penalties?’
A question about consequences gets them talking about cost, not satisfaction.
The coach's rule: it corrects in the context of your industry, it never does the work for you, and it says when it is not sure.
Tested before it was sold. Before Value Drive went on sale, salespeople and managers from different industries took the whole course, working on their own customers. Whatever they found too long, too vague or too easy was reworked. We do the same in the classroom with a pilot group, before rolling a course out across a whole company.
See whether it is right for you.
Who it is for
- B2B salespeople in complex sales: several decision-makers, cycles longer than a month.
- New hires nobody has time to train.
- Non-salespeople who have to defend an offer.
Who it is not for
- Transactional, catalogue sales.
- Selling to consumers.
- People looking for videos to watch without doing any exercises.
A clear price, per person.
Personal access for 6 months, online card payment, invoice issued automatically. Launch price until 31 December 2026.
Included in every licence
- The 4 parts, with their 35 videos and 23 exercises
- Individual correction by the coach
- The notebook
- 6 months of access
10 licences or more? We prepare a quote. Request a quote
Prices exclude VAT, which is added at checkout. Online purchases are for companies only.
What our clients say about our classroom training.
The program is helping our sales and marketing people to focus on the real value for our customers… Trainings are based on real cases.
Vincent CoussementGeneral Manager, Worldline The concepts of value based selling are extensive and applicable to all industries. Still, thanks to the approach that Vincent's team uses, they have been easily actionable.
Yasmine BarazinSenior Sales Enablement Trainer, TheFork We've been able to fine-tune our sales procedures and put more emphasis on the right deals… I still frequently ask the question to the team: What would Vincent do?
Dean Van RaemdonckBusiness Manager, Engie Sun4Business Preparation, active listening, raising the right questions, arguing upon facts & figures. These principles allow our team to propose the right counsels to our customers.
Roland VermotteHead of Sales, Perrigo
Excerpts from testimonials published by Valorize Solutions on valorizesolutions.com; some are translated.
Vincent FlamentFounder, trainer
Thirty years in the sales field, and a wish to take the course out of the classroom.
We do not broadcast videos. We correct people, on their real customers. That is what I do in the classroom, and that is what Valorize UP does without the classroom.
Vincent Flament
The course and its coach.
What do you learn in Value Drive?
Value Drive teaches you to sell value before talking price, through four skills in the order they come up in a sale: questioning with CARE, pitching with SIMAC, quantifying your value, preparing objections and closing. Every exercise is done on one of your real customers or prospects.
Who is Value Drive for?
B2B salespeople in complex sales, with several decision-makers and a sales cycle of more than a month; newcomers nobody has time to train; and people outside sales who have to defend an offer. Value Drive is not designed for catalogue sales or selling to consumers.
Do we work on our real customers or on textbook cases?
On your real customers. Every exercise starts from a customer or prospect you are working on, and the correction is based on what you write. You can anonymise the customer's name. It is the same rule as in our classroom training.
Our market is becoming a commodity. How do we still justify our value?
By quantifying it for that customer, starting from their real problem rather than your offer. When the pitch is the same for everyone, the link between what the customer is going through and what you bring them never gets made. Value Drive works on preparation, the thread of the conversation and a pitch that stands up.
How do we sell at a higher price without losing the customer?
By quantifying what your offer earns them rather than defending what it costs. A price is open to debate; value quantified in the customer's own figures can be compared. Value Drive teaches you to establish that value before price is on the table.
How do we stand out when our product has become a commodity?
By no longer selling the product. When everyone offers the same thing at the same price, the difference lies in understanding the customer's problem and in the quality of the conversation. That is what Value Drive trains you to do, exercise after exercise.
How is an exercise corrected?
Every exercise you submit is corrected individually, with an explanation, in the language of your industry. The coach corrects without doing the work for you, and it says when it is not sure. You can rework the exercise and resubmit it.
Who corrects the exercises?
A coach built on artificial intelligence, working within the method and correction rules of Valorize Solutions. Like any artificial intelligence, it can make mistakes. It is up to each participant to review and check its output, and each participant remains responsible for how they use it.
Will artificial intelligence replace salespeople?
No, quite the opposite. What AI does well, such as writing a proposal or preparing a meeting, everyone will soon have. What still sets people apart is the conversation with the customer: what the salesperson dares to ask and what they help their customer put into words. That is what Value Drive trains you for.
Who is behind Valorize UP?
Valorize UP is owned by Valorize Solutions SRL, a Belgian B2B sales training firm founded in 2014 by Vincent Flament. Value Drive is the course Valorize Solutions runs in the classroom, brought online.
How to access Value Drive.
Your access opens as soon as payment is confirmed, with no waiting list.
You order
Choose the number of licences, enter each person's name and email address, then pay online. VAT is calculated at checkout.
You receive your link
Each person gets a personal link by email as soon as payment is confirmed. The buyer receives an invoice with VAT.
You start
You create your Valorize UP account with the licence's email address. The course opens and your progress is saved in your name. Work at your own pace for 6 months.
More than 9 licences, or need a purchase order? Request a quote.
Change the conversation.
Your access opens as soon as payment is confirmed.
Value Drive · €750 per person, excl. VAT · launch price until 31/12/2026 · 6-month access
A question before you buy? Write to us
Or write directly to contact@valorizeup.com